FAQ
Short answers to common questions about Osman Koc.
Who is Osman Koc?
Osman Koc is the co-founder and CEO of UserGuiding, a no-code product adoption platform. He is a Forbes Technology Council contributor and is based in London.
What is UserGuiding?
UserGuiding is a no-code product adoption platform. It helps software companies guide their users to value with in-app onboarding that teams build without code.
Who co-founded UserGuiding with Osman Koc?
Osman Koc co-founded UserGuiding with his childhood friend Muhammet Enginar, who is the company's CTO. The two have known each other for almost 20 years.
Since when has Osman Koc been CEO of UserGuiding?
Osman Koc has been co-founder and CEO of UserGuiding since 2018.
Has UserGuiding raised outside funding?
UserGuiding runs for profitability and has not raised money in years. It serves companies around the world.
Where is Osman Koc based?
Osman Koc is based in London. He moved there in 2023.
Where did Osman Koc study?
Osman Koc studied business administration at Boğaziçi University from 2010 to 2015 and holds a BA in Business Administration. Before that he went to Meram Science High School (2006–2010).
How did Osman Koc start his career in startups?
Osman Koc started in 2014 as a venture analyst at Boğaziçi University's angel investment network. He reviewed thousands of business plans and interviewed hundreds of founders.
What was YNOT Partners?
YNOT Partners was a startup studio that Osman Koc and Muhammet Enginar started after quitting their jobs. It helped founders turn early ideas into products and teams, and the move from the studio model to SaaS became UserGuiding.
Does Osman Koc write for Forbes?
Yes. Osman Koc has written for the Forbes Technology Council since 2025, about onboarding, activation and AI in SaaS.
What topics does Osman Koc write about?
Osman Koc writes about founder life, SaaS growth, onboarding and adoption, AI in SaaS products, and books and habits.
What is Koc's Journal?
Koc's Journal is Osman Koc's newsletter. It is published on Substack at osmankoc.substack.com.
Which podcasts does Osman Koc host?
Osman Koc hosts two Turkish podcasts. Türk Gibi SaaS Yapmak covers how SaaS founders can grow faster; XYZ Podcast is short conversations on life, the future, technology and business, with Aykut Karaalioğlu.
What is the Turkish Founders Club?
The Turkish Founders Club connects Turkish entrepreneurs worldwide. Osman Koc co-founded it in 2025.
Does Osman Koc mentor startups?
Osman Koc mentors at least two early-stage startups every week. He has mentored at İstinye Garage Incubation Hub, HockeyStack and Workup İş Bankası.
Which companies does Osman Koc advise?
Osman Koc is an advisor to Prodiax, an advisory board member at Helyum and heybooster, and a strategic advisor to Juphy.
What is Kalem Kutusu Gönüllüleri?
Kalem Kutusu Gönüllüleri is a volunteer group working to improve education opportunities in rural areas. Osman Koc founded it and has co-chaired it since 2012.
What is Quarters Club?
Quarters Club is a non-profit habit app built by Osman Koc. It turns focused time into clean-water donations.
Does Osman Koc run marathons?
Yes. Osman Koc has run more than 3,000 km in 18 months, including two full marathons and more than 50 half marathons.
How many books does Osman Koc read?
Osman Koc aims to read 52 books a year, and he is getting closer to that goal.
What languages does Osman Koc speak?
Osman Koc speaks Turkish and English.
How can I contact Osman Koc?
Email Osman Koc at osman@userguiding.com. He can also be reached through LinkedIn and his other public profiles, listed on the contact page of this site.
Last updated